what is hyper pop?
Hyperpop’s advent is widely seen as linked to the beginning of British music producer A.G. Cook’s PC Music in 2013. In a 2020 interview with The Guardian, Cook is quoted as saying that, during his time at Goldsmiths University, he was frustrated that music made on or referencing computers “was seen as [having] nothing to do with people.” Despite seeing so many peers constantly interacting with the digital realm “in a really chill way,” no one seemed to regard their time spent online as authentic or connected to their lives offline. In an attempt to subvert this popular mindset, Cook’s music embraces the everyday experience of the internet; the memes, the texts, the scrolling, the glitching.
╰┈➤ ❝ [ just listen ]
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HYPER POP?
ART1STS
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little-info
Visual : For most Hyperpop art the layout is extremely crowded (an exception would be 100gecs’ 1000gecs album). It is a combination of diverse art styles, so I will be sticking with some of the common themes. Most of the images, esepecially cover art from songs produced and sung by individuals who are female have heavy inspiration from other aesthetics such as Baddie, Y2K, and Slimepunk to a lesser extent.
Fashion : Hyperpop fashion is akin to Y2K Baddie (see Baddie), with wilder element such as vibrant makeup with sparkles, extremely long lashes and glittery, shiny or glossy clothing. Long or well kept hair is seen a key to express yourself and dyed hair is common, as well as long acrylic nails. Bright colors are key!
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